BEHIND THE DESIGN

A blog style look at the MHD Design process 

At MHD, we make automotive designed watches with a unique engineered design aesthetic . All our watches are designed by automotive and watch designer Matthew Humphries, who draws on his car design background for influence.  

Can you help us design our next watch?

  The global pandemic has delayed and slowed down projects everywhere including our next watch release the Type 1,  coming soon!

This hasn't stopped us but it has given us some time to start our a new watch project. In fact it’s given us an idea. We are going to be transparent with our next design process and share it with you over the coming weeks and months here on our 'Behind the design' blog and social media channels. At the moment the brief is wide open. We want your ideas, comments and feedback. What are your watch preferences?

To kick things off, check out this time lapse concept sketch off a modern automotive designed watch with the MHD Design DNA.  We look forward to your feedback, via email and social media posts, contact me any time. matthew@mhdwatches.com

MD watches design 1930's

 

Week 1 July 9th,
Over the next 3 weeks, we will be releasing a design each week showing a 'theme sketch' influenced from a different period in time.

Week 1 is the 1930's, taking influence from pre-war streamliner design. A period that was all about speed, aerodynamics and looking to the future. 
 
At the end of the month one design theme will be picked and the design process will be exposed weekly through our 
behind the design blog and social media.  

Please let us know what you think. All feedback will be put into the design pot so be brave and email us your thoughts.
matthew@mhdwatches.com


 

MHD Type 1 Bugatti sketch

The MHD Type 1 watch coming soon! Check out exclusive content by clicking here.

How it's done in 20 seconds 

 

We take watch designs from sketch to production, in the same way the Morgan Aero Super Sports design process did, as seen above.
The Aero Super Sports was designed by Matthew in May 2008 and was launched 12 months later at the Villa D'este Concourse in Italy. It takes about the same amount of time to design and develop a new MHD Watch today, as it did the Aero Super Sports back in 2008.
 Coming Soon. MHD Type 1, Check it out in more detail here!
Concept sketches and influence of the MHD Type 1, Coming Soon!  Check it out in more detail here!
The Morgan Eva GT concept car (shown above). These initial concept sketches above were next taken into a cad modelling stage that developed the forms/surfaces, as well as integrated the engineering structure.   This data was then used to build the Eva GT concept car that was later launched at the Pebble Beach Concourse in 2010.

 

In parallel, the same design process is used today for our MHD Watches (see below an early MHDSA2 sketch), where we start with hand drawn sketches, before we progress forward into to the cad modelling stage, where data is then used to build a watch.

Even though our MHD watches are smaller in scale to cars, we take just as much time and effort in our design process. It is the attention to detail that makes a product successful, no matter what the scale. 

  

MHD SA2 Steel dial –stainless steel - mens motorsports watch – Automatic mechanical 24 jewel miyota movement –Seat belt material nato strap - MHD watches
Be it a car or a watch, everything starts with a biro sketch. This sketch shows an early development of our skeltonised AGT case design.

 

 

Each MHD Watch design goes through a specification stage, where we pick just the right colours and finishes to compliment the design. There are hundreds of options tried before the final colour ways are selected. This spec page is from the SA2 launch edition design.

 

MHD SA2 Launch Edition–black - mens motorsports watch – Automatic mechanical 24 jewel miyota movement –Seat belt material nato strap - MHD watches 

Car Designers are taught to keep tension in every line so that all surfaces and form look fast.  
These quick sketch ideations for the SA2 design show this process when trying to get the idea down from head to paper.
  

 

We take design influence from all parts of the automotive world to create an engineered design aesthetic.  The SA2 design sketch above starts to explore how the three part case works together, and looks at different influences and finishes from some of our favourite vehicles.

 

MHD SA2 Launch Edition–black - mens motorsports watch – Automatic mechanical 24 jewel miyota movement –Seat belt material nato strap - MHD watches 

Rough sketch ideation is all about getting ideas on paper as fast as possible.
The sketches above, that show an idea for the SA2, are loose and rough but they show the idea of having a two piece case design with a floating outer chassis around the centre barrel.
 
MHD SA2 Launch Edition–black - mens motorsports watch – Automatic mechanical 24 jewel miyota movement –Seat belt material nato strap - MHD watches

   

After the sketch stage comes the sketch model development stage. This was an early sketch cad model for the SA2, where there can be a long process of changes to make the watch functional, ergonomic and aesthetically pleasing.

 

MHD SA2 Launch Edition–black - mens motorsports watch – Automatic mechanical 24 jewel miyota movement –Seat belt material nato strap - MHD watches

As the sketch process develops, the sketch detail improves and because of this the form and volume development improves. These Sketches were a design concept for the SA2 case design.

 

 

This is a cad sketch model for the SA2. This design was rejected as it didn't keep to the original design intension of having a lightweight looking outer case shape. 

 

 

 

 

 

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