BEHIND THE DESIGN

A blog style look at the MHD Design process 

At MHD, we make automotive designed watches. Matthew uses his car design background to produce automotive inspired watches, with a unique engineered design aesthetic.
We take watch designs from sketch to production, in the same way the Morgan Aero Super Sports design process did, as seen above.
The Aero Super Sports was designed by Matthew in May 2008 and was launched 12 months later at the Villa D'este Concourse in Italy. It takes about the same amount of time to design and develop a new MHD Watch today, as it did the Aero Super Sports back in 2008.

 

 

MHD SA2 Steel dial –stainless steel - mens motorsports watch – Automatic mechanical 24 jewel miyota movement –Seat belt material nato strap - MHD watches

 

Be it a car or a watch, everything starts with a biro sketch. This sketch shows an early development of our skeltonised AGT case design.

 

  

Each MHD Watch design goes through a specification stage, where we pick just the right colours and finishes to compliment the design. There are hundreds of options tried before the final colour ways are selected. This spec page is from the SA2 launch edition design.

Its exactly the same process for Car design and watch design for MHD! We use the same principles of design for our watches as in matthew's design sketches shown here for the Morgan Eva Gt concept car that was realised at Pebble Beach Concours in 2010.  

MHD SA2 Launch Edition–black - mens motorsports watch – Automatic mechanical 24 jewel miyota movement –Seat belt material nato strap - MHD watches 

Car Designers are taught to keep tension in every line so that all surfaces and form look fast.  
These quick sketch ideations for the SA2 design show this process when trying to get the idea down from head to paper.
  

 

We take design influence from all parts of the automotive world to create an engineered design aesthetic.  The SA2 design sketch below starts to explore how the three part case works together, and looks at different influences and finishes from some our favourite vehicles.

 

MHD SA2 Launch Edition–black - mens motorsports watch – Automatic mechanical 24 jewel miyota movement –Seat belt material nato strap - MHD watches 

Rough sketch ideation is all about getting ideas on paper as fast as possible.
The sketches above, that show an idea for the SA2, are loose and rough but they show the idea of having a two piece case design with a floating outer chassis around the centre barrel.
 
MHD SA2 Launch Edition–black - mens motorsports watch – Automatic mechanical 24 jewel miyota movement –Seat belt material nato strap - MHD watches

   

After the sketch stage comes the sketch model development stage. This was an early sketch cad model for the SA2, where there can be a long process of changes to make the watch functional, ergonomic and aesthetically pleasing.

 

MHD SA2 Launch Edition–black - mens motorsports watch – Automatic mechanical 24 jewel miyota movement –Seat belt material nato strap - MHD watches

As the sketch process develops, the sketch detail improves and because of this the form and volume development improves. These Sketches were a design concept for the SA2 case design.

 

 

This is a cad sketch model for the SA2. This design was rejected as it didn't keep to the original design intension of having a lightweight looking outer case shape. 

 

Concept Design sketches for a future project !!! more coming soon. 

 

 

 

 

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